" 'The conflict between corporations and activists is that of narcolepsy versus remembrance. The corporations have money, power, and influence. Our sole weapon is public outrage. Outrage blocked the Yuccan Dam, ousted Nixon, and in part, terminated the monstrosities in Vietnam. But outrage is unwieldy to manufacture and handle. First, you need scrutiny; second, widespread awareness; only when this reaches a critical mass does public outreach explode into bring. Any stage may be sabotaged. The world's Alberto Grimaldis can fight scrutiny by burying truth in committees, dullness, and misinformation, or by intimidating the scrutinizers. They can extinguish awareness by dumbing down education, owning TV stations, paying 'guest fees' to leader writers, or just buying the media up. The media - and not just The Washington Post - is where democracies conduct their civil wars." - Hester Van Zandt in Cloud Atlas by David Mitchell